Semantic Scholar Open Access 2016 177 sitasi

If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising

Micael Dahlen S. Rosengren

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Topik & Kata Kunci

Business

Penulis (2)

Micael Dahlen

S. Rosengren

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Dahlen, M., Rosengren, S. (2016). If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising. https://doi.org/10.1080/00913367.2016.1172387

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Informasi Jurnal

Tahun Terbit: 2016
Bahasa: en
Total Sitasi: 177×
Sumber Database: Semantic Scholar
DOI: 10.1080/00913367.2016.1172387
Akses: Open Access ✓