Semantic Scholar Open Access 2008 880 sitasi

Effect of Service Transition Strategies on Firm Value

Eric Fang Robert W. Palmatier J. Steenkamp

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Topik & Kata Kunci

Business

Eric Fang

Robert W. Palmatier

J. Steenkamp

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Fang, E., Palmatier, R.W., Steenkamp, J. (2008). Effect of Service Transition Strategies on Firm Value. https://doi.org/10.1509/jmkg.72.5.001

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