Semantic Scholar Open Access 1983 477 sitasi

Advertising and the Diffusion of New Products

D. Horsky Leonard S. Simon

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Topik & Kata Kunci

Business

D. Horsky

Leonard S. Simon

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Horsky, D., Simon, L.S. (1983). Advertising and the Diffusion of New Products. https://doi.org/10.1287/MKSC.2.1.1

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