Semantic Scholar Open Access 2005 955 sitasi

Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study

H. Bauer S. Barnes T. Reichardt Marcus Neumann

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Topik & Kata Kunci

Business

Penulis (4)

H. Bauer

S. Barnes

T. Reichardt

Marcus Neumann

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Bauer, H., Barnes, S., Reichardt, T., Neumann, M. (2005). Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study. https://www.semanticscholar.org/paper/6f4a6eff9623ca32616bbb7944e2979bdfc7b5b7

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Tahun Terbit: 2005
Bahasa: en
Total Sitasi: 955×
Sumber Database: Semantic Scholar
Akses: Open Access ✓