Semantic Scholar Open Access 2020 1146 sitasi

The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy

Hongwei He L. Harris

Lihat Sumber DOI

Abstrak

In this article, we offer some initial examination on how Covid-19 pandemic can influence the developments of CSR and marketing. We argue that Covid-19 pandemic offers a great opportunity for businesses to shift towards more genuine and authentic CSR and contribute to address urgent global social and environmental challenges. We also discuss some potential directions of how consumer ethical decision making will be shifted to due to the pandemic. In our discussion of marketing, we outline how we believe marketing is being affected by this pandemic and how we think this will change, not only the context of marketing, but how organizations approach their strategic marketing efforts. We end the paper with a identifying a number of potentially fruitful research themes and directions.

Topik & Kata Kunci

Political Science Medicine

Penulis (2)

Hongwei He

L. Harris

Format Sitasi

APA MLA BibTeX

He, H., Harris, L. (2020). The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy. https://doi.org/10.1016/j.jbusres.2020.05.030

Akses Cepat

Lihat di Sumber doi.org/10.1016/j.jbusres.2020.05.030

Informasi Jurnal

Tahun Terbit: 2020
Bahasa: en
Total Sitasi: 1146×
Sumber Database: Semantic Scholar
DOI: 10.1016/j.jbusres.2020.05.030
Akses: Open Access ✓