Semantic Scholar Open Access 2016 184 sitasi

A Double-Edged Sword? Predicting Consumers’ Attitudes Toward and Sharing Intention of Native Advertising on Social Media

Joonghwa Lee Soojung Kim C. Ham

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Topik & Kata Kunci

Sociology

Penulis (3)

Joonghwa Lee

Soojung Kim

C. Ham

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Lee, J., Kim, S., Ham, C. (2016). A Double-Edged Sword? Predicting Consumers’ Attitudes Toward and Sharing Intention of Native Advertising on Social Media. https://doi.org/10.1177/0002764216660137

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Informasi Jurnal

Tahun Terbit: 2016
Bahasa: en
Total Sitasi: 184×
Sumber Database: Semantic Scholar
DOI: 10.1177/0002764216660137
Akses: Open Access ✓