Semantic Scholar Open Access 2007 758 sitasi

What is "neuromarketing"? A discussion and agenda for future research.

N. Lee A. Broderick Laura Chamberlain

Lihat Sumber DOI

Topik & Kata Kunci

Psychology Medicine

Penulis (3)

N. Lee

A. Broderick

Laura Chamberlain

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Lee, N., Broderick, A., Chamberlain, L. (2007). What is "neuromarketing"? A discussion and agenda for future research.. https://doi.org/10.1016/J.IJPSYCHO.2006.03.007

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Informasi Jurnal

Tahun Terbit: 2007
Bahasa: en
Total Sitasi: 758×
Sumber Database: Semantic Scholar
DOI: 10.1016/J.IJPSYCHO.2006.03.007
Akses: Open Access ✓