COMMUNICATION COMPONENT IN A PERSONNEL MANAGEMENT SYSTEM

The study depicts the role and place of the communication component in a personnel management system through a synthesis of communication management, communication culture and communication competency. The author emphasizes the structural autonomy of communication management and its simultaneous presence in the personnel management system due to the multifaceted nature of its functions and substantive content. It is indicated that the communication component is a connecting link of staff management and an instrument for implementing staff policies in every organization. The article allocates functions of communication management and describes directions of their appearance in the system of personnel management with the aim of ensuring communication policy, formation of effective tactics and strategy of communication interaction, coordination of efforts for realisation of corporate tasks. The article formulates the main vectors of influence of communication culture on the formation of corporate ethical and moral norm-setting, maintenance of emotional and psychological stability of personnel, and strengthening of team unity based on corporate values. The author identifies in the structure of communication competence communication knowledge, communication abilities, skills and abilities necessary to ensure the professional level, quality of communication processes in the organisation, and rapid adaptation to changes. The author notes the interconnection of communication strategy and personnel policy on the basis of common tasks and principles of construction, among which the principles of value selection, truthfulness, human-centredness, efficiency and effectiveness are highlighted. These basic principles are important guidelines for the communication strategy and HR policy aimed at a strategic vision of the organization’s development in different circumstances, raising awareness of the team and stakeholders in creating socio-economic recovery and modernization projects. The author emphasizes the problems of communication in times of war (technical, psychological, financial) and the need to update the communication strategy in order to preserve human resources and further develop the intellectual potential of organizations.