Semantic Scholar Open Access 2009 939 sitasi

The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk

Xueming Luo C. Bhattacharya

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Topik & Kata Kunci

Business

Penulis (2)

Xueming Luo

C. Bhattacharya

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Luo, X., Bhattacharya, C. (2009). The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk. https://doi.org/10.1509/jmkg.73.6.198

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Informasi Jurnal

Tahun Terbit: 2009
Bahasa: en
Total Sitasi: 939×
Sumber Database: Semantic Scholar
DOI: 10.1509/jmkg.73.6.198
Akses: Open Access ✓