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Semantic Scholar Open Access 2003 864 sitasi

Brand Familiarity and Advertising Repetition Effects

Margaret C. Campbell Kevin Lane Keller
Lihat Sumber DOI

Topik & Kata Kunci

Psychology

Penulis (2)

M

Margaret C. Campbell

K

Kevin Lane Keller

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Campbell, M.C., Keller, K.L. (2003). Brand Familiarity and Advertising Repetition Effects. https://doi.org/10.1086/376800

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Informasi Jurnal
Tahun Terbit
2003
Bahasa
en
Total Sitasi
864×
Sumber Database
Semantic Scholar
DOI
10.1086/376800
Akses
Open Access ✓