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Semantic Scholar Open Access 2019 258 sitasi

Business ethics, corporate social responsibility, and brand attitudes: An exploratory study

O. C. Ferrella D. Harrison L. Ferrell J. Hair J. T. Pursell +1 lainnya
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Abstrak

Abstract It is important to understand the relative importance of business ethics and social responsibility in determining brand attitudes. However, there has been a failure in prior research to differentiate between attitudes toward business ethics and CSR. This research reviews customer-brand research related to business ethics and social responsibility and conducts a study to evaluate customer attitudes. Four scenarios offer variations in company behaviors related to positive and negative conduct of customer social responsibility and business ethics. Study findings from a panel of 351 respondents provide new insights related to a customer's expectations and perceptions of company CSR and business ethics behavior. We conclude that although CSR attitudes remain important, customers value business ethics as a critical behavior in their perceptions of brand attitudes.

Topik & Kata Kunci

Psychology

Penulis (6)

O

O. C. Ferrella

D

D. Harrison

L

L. Ferrell

J

J. Hair

J

J. T. Pursell

R

Raymond J. Harbert

Format Sitasi

APA MLA BibTeX
Ferrella, O.C., Harrison, D., Ferrell, L., Hair, J., Pursell, J.T., Harbert, R.J. (2019). Business ethics, corporate social responsibility, and brand attitudes: An exploratory study. https://doi.org/10.1016/J.JBUSRES.2018.07.039

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Informasi Jurnal
Tahun Terbit
2019
Bahasa
en
Total Sitasi
258×
Sumber Database
Semantic Scholar
DOI
10.1016/J.JBUSRES.2018.07.039
Akses
Open Access ✓