Methodological principles of regulation of economic behavior of rural population in conditions of structural changes

The agrarian sector of the economy has maintained its status as significant for ensuring macroeconomic stability of the national economy for several years. At the same time, external economic sanctions are imposed on the conditions of structural changes, causing imbalances in the system of economic relations. In the field of economic relations of the rural population, the study identified structural shifts that form the conditions for the implementation of the economic behavior of the rural population. These include: degradation of the personnel structure of the agro-industrial complex; refusal to run a personal subsidiary farm; digitalization of life and production; return of land to economic circulation. The reliability of the identified structural shifts (changes) is confirmed by statistical illustrations. The category of “meaning of life” served as the basis for considering the economic relations of the rural population. As a result, the following main strategies of economic behavior of the rural population were identified: the meaning of life is life in the village; the meaning of life is to move to the city; live in the village, work in the city. Based on this socio-categorical approach, a conceptual scheme of the model for the formation of economic behavior of the rural population was developed. Based on the content of the scheme, the main directions of regulation of the economic behavior of the rural population are identified: sociological (individual-psychological), social-psychological, economic, institutional. The main result of the study was the development of methodological principles for regulating the economic behavior of the rural population in the context of structural changes. These include the principles of trust, cooperative, scientific validity, social justice, equivalence, ecosystem.