Digital innovations in accounting as economic growth factors of an enterprise

The study aimed to analyse the impact of digital innovations on accounting and the efficiency of the financial processes of enterprises. The methodology included an analysis of the financial performance of Kernel, one of the leaders in Ukraine’s agricultural sector. The key financial indicators of the company were compared before and after the introduction of digital innovations, such as the automation of accounting processes, the use of optical character recognition and the introduction of electronic consignment notes. The study analysed how modern accounting automation technologies, machine learning, data analytics, forecasting algorithms, artificial intelligence (AI) for anomaly detection, cloud technologies and blockchain have changed approaches to accounting, reducing costs, and increasing the accuracy and transparency of financial reporting. The study results demonstrated that the introduction of digital tools allowed Kernel to significantly improve its key economic indicators. Revenues grew from USD 2168.9 million in 2017 to USD 3581 million in 2024 (+49% compared to 2018). The company’s earnings before interest, taxes, depreciation and amortisation increased from USD 319.2 million to USD 381 million (+71%), and net profit in 2024 was USD 168 million. The use of electronic consignment notes ensured efficient management of logistics processes, minimised risks and improved product transportation management. The use of digital technologies has helped to increase the efficiency of operations, reduce costs and improve economic performance. The study established that automation of accounting operations through the introduction of digital platforms, such as the system of electronic consignment notes and integration of cloud technologies, has reduced the time for processing financial data, reduced the probability of errors and increased the accuracy of financial reporting. Recommendations for Ukrainian enterprises included the introduction of accounting process automation, which included the use of accounting software, including QuickBooks, as well as the integration of blockchain to increase the security and transparency of financial transactions. The study confirmed that digital innovations in accounting were not only a technological necessity, but also an important factor in the economic growth of enterprises, which reduced costs, improved management decisions, optimised budget control and increased the competitiveness of companies in the market