Semantic Scholar Open Access 2009 1017 sitasi

An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness

B. Calder E. Malthouse Ute Schaedel

Lihat Sumber DOI

Topik & Kata Kunci

Business

Penulis (3)

B. Calder

E. Malthouse

Ute Schaedel

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Calder, B., Malthouse, E., Schaedel, U. (2009). An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness. https://doi.org/10.1016/j.intmar.2009.07.002

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Informasi Jurnal

Tahun Terbit: 2009
Bahasa: en
Total Sitasi: 1017×
Sumber Database: Semantic Scholar
DOI: 10.1016/j.intmar.2009.07.002
Akses: Open Access ✓