Semantic Scholar Open Access 1999 352 sitasi

An investigation of match‐up effects in sport sponsorship advertising: The implications of consumer advertising schemas

Stephen R. McDaniel

Lihat Sumber DOI

Topik & Kata Kunci

Psychology

Penulis (1)

Stephen R. McDaniel

Format Sitasi

APA MLA BibTeX

McDaniel, S.R. (1999). An investigation of match‐up effects in sport sponsorship advertising: The implications of consumer advertising schemas. https://doi.org/10.1002/(SICI)1520-6793(199903)16:2<163::AID-MAR6>3.0.CO;2-Y

Akses Cepat

PDF tidak tersedia langsung

Cek di sumber asli →

Lihat di Sumber doi.org/10.1002/(SICI)1520-6793(199903)16:2<163::AID-MAR6>3.0.CO;2-Y

Informasi Jurnal

Tahun Terbit: 1999
Bahasa: en
Total Sitasi: 352×
Sumber Database: Semantic Scholar
DOI: 10.1002/(SICI)1520-6793(199903)16:2<163::AID-MAR6>3.0.CO;2-Y
Akses: Open Access ✓