Semantic Scholar Open Access 2015 351 sitasi

A research on effectiveness of Facebook advertising on enhancing purchase intention of consumers

M. Dehghani M. Tumer

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Topik & Kata Kunci

Computer Science Psychology

Penulis (2)

M. Dehghani

M. Tumer

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Dehghani, M., Tumer, M. (2015). A research on effectiveness of Facebook advertising on enhancing purchase intention of consumers. https://doi.org/10.1016/j.chb.2015.03.051

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Informasi Jurnal

Tahun Terbit: 2015
Bahasa: en
Total Sitasi: 351×
Sumber Database: Semantic Scholar
DOI: 10.1016/j.chb.2015.03.051
Akses: Open Access ✓