Socio-cultural, technological and ideological prerequisites for the actualization of freelancing in modern society.

Relevance. Through the prism of philosophical and sociological theories, the article analyzes the prerequisites for the actualization of freelancing in the modern world, including the disintegration of traditional social structures, fragmentation of society, and the predominance of network connections over classical models of interaction. Modern society, which is characterized by all of the above features, dictates the need for flexibility and adaptability, and freelance as a new, non-standard form of employment meets these requirements. The purpose of the article is to conceptualize the concept of freelancing, to identify its opportunities and risks in modern society. Objectives: to reveal the philosophical foundations of the transformation of society in the post-industrial era; show the features of freelancing as a new form of employment. Methodology. The theoretical basis of the article is the conceptual works of philosophers and sociologists J. Deleuze and F. Guattari, J.-F. Lyotard, M. Castells, Z. Bauman, D. Urry actor-network theory. The authors analyze them, compare them, and summarize their own conclusions. Results. Freelancing is primarily a project-based form of employment, thereby providing employees with financial, labor, and geographical autonomy, the opportunity to work in the field of intellectual labor and independently organize their own activities. However, despite all the advantages, the work of freelancers comes with a number of risks. In particular, we are talking about the almost complete absence of social protection in the matter of benefits, pensions, vacations, etc. for this group of employees, the risks of encountering fraud, as well as unstable income, which in turn can cause not only financial, but also psychological problems. Conclusion. Today, from the point of view of legislation, attempts are being made to remove the activities of self-employed freelancers from the shadow economy sector and provide them with some social guarantees, but at this stage these measures are not enough.