ТЕОРЕТИЧНИЙ АНАЛІЗ ФЕНОМЕНА «КАР’ЄРНА КОМПЕТЕНТНІСТЬ» У КОНТЕКСТІ ПРОФЕСІЙНОЇ  ПІДГОТОВКИ МАЙБУТНІХ БАКАЛАВРІВ З ЕКОНОМІКИ ПІДПРИЄМСТВА

The relevance of this study is driven by societal and economic demands for creative, proactive, and ambitious economists capable of guiding the national economy out of crisis, ensuring stable economic growth, and contributing to the post-war reconstruction of the country. Objective: To conduct a theoretical analysis of the pedagogical phenomenon of "career competence" within the context of training future bachelors in enterprise economics. Methods: This study utilizes scientific literature review, analysis of legislative and regulatory documents, and empirical data examination to assess the current development of the problem. It also employs theoretical analysis, synthesis, and generalization to substantiate the importance of fostering career competence among future bachelors in enterprise economics for the post-war reconstruction of Ukraine. Results: A theoretical analysis of scholarly sources was conducted (covering the philosophy, history, and didactics of vocational education; development of personal and professional qualities of specialists; continuous professional education; theoretical foundations of economist competence development; and career competence development within vocational education systems in Ukraine and abroad). The analysis confirmed the importance of developing career competence among future bachelors in enterprise economics for the country's post-war recovery. Conclusions: The issue of preparing young people for career choice, planning, implementation, and career competence development is relatively new for domestic psychological-pedagogical science. The traditional approach to professional training for future bachelors in enterprise economics does not foster their understanding of the profound psychological phenomena of self-knowledge, nor does it aid in identifying their abilities and personal resources, or motivate them to actively participate in Ukraine's post-war reconstruction. Studying factors that influence the development of individual career competence will help reveal the patterns of personal and professional self-improvement and career success of future bachelors in enterprise economics within the disrupted labor market context caused by the war. The need to design and experimentally validate effective pedagogical conditions and models for career competence development in the professional training of future bachelors in enterprise economics, considering wartime and post-war economic recovery needs, is underscored. Social and pedagogical conditions favorable for developing career competence among future bachelors in enterprise economics are identified (positive changes in sociocultural policies; rapid digitalization of all spheres of social life and economy; reform processes in the national educational system; shifts in Ukraine's socio-political and economic landscape; creation of pedagogical conditions and psychological-pedagogical technologies and methods aimed at forming ideas about professional success, motivation for self-knowledge and self-development, and readiness for lifelong learning).