Semantic Scholar Open Access 2013 455 sitasi

Social Commerce: A Contingency Framework for Assessing Marketing Potential

M. Yadav Kristine de Valck T. Hennig-Thurau D. Hoffman Martin Spann

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Topik & Kata Kunci

Business

Penulis (5)

M. Yadav

Kristine de Valck

T. Hennig-Thurau

D. Hoffman

Martin Spann

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Yadav, M., Valck, K.d., Hennig-Thurau, T., Hoffman, D., Spann, M. (2013). Social Commerce: A Contingency Framework for Assessing Marketing Potential. https://doi.org/10.1016/j.intmar.2013.09.001

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Informasi Jurnal

Tahun Terbit: 2013
Bahasa: en
Total Sitasi: 455×
Sumber Database: Semantic Scholar
DOI: 10.1016/j.intmar.2013.09.001
Akses: Open Access ✓