Semantic Scholar Open Access 2016 943 sitasi

From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior

Ashish Kumar R. Bezawada Rishika Rishika R. Janakiraman P. K. Kannan

Lihat Sumber DOI

Topik & Kata Kunci

Business

Penulis (5)

Ashish Kumar

R. Bezawada

Rishika Rishika

R. Janakiraman

P. K. Kannan

Format Sitasi

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Kumar, A., Bezawada, R., Rishika, R., Janakiraman, R., Kannan, P.K. (2016). From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior. https://doi.org/10.1509/jm.14.0249

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Informasi Jurnal

Tahun Terbit: 2016
Bahasa: en
Total Sitasi: 943×
Sumber Database: Semantic Scholar
DOI: 10.1509/jm.14.0249
Akses: Open Access ✓