Semantic Scholar Open Access 2013 397 sitasi

The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games

R. Terlutter M. Capella

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Topik & Kata Kunci

Psychology

Penulis (2)

R. Terlutter

M. Capella

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Terlutter, R., Capella, M. (2013). The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games. https://doi.org/10.1080/00913367.2013.774610

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Informasi Jurnal

Tahun Terbit: 2013
Bahasa: en
Total Sitasi: 397×
Sumber Database: Semantic Scholar
DOI: 10.1080/00913367.2013.774610
Akses: Open Access ✓