Semantic Scholar Open Access 2015 495 sitasi

The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees

S. Hudson M. Roth T. J. Madden Rupert Hudson

Lihat Sumber DOI

Topik & Kata Kunci

Psychology

Penulis (4)

S. Hudson

M. Roth

T. J. Madden

Rupert Hudson

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Hudson, S., Roth, M., Madden, T.J., Hudson, R. (2015). The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees. https://doi.org/10.1016/J.TOURMAN.2014.09.001

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Informasi Jurnal

Tahun Terbit: 2015
Bahasa: en
Total Sitasi: 495×
Sumber Database: Semantic Scholar
DOI: 10.1016/J.TOURMAN.2014.09.001
Akses: Open Access ✓