Semantic Scholar Open Access 2010 665 sitasi

Advertising and Promotion: An Integrated Marketing Communications Perspective -8/E.

George E. Belch Michael Belch

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Topik & Kata Kunci

Business

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George E. Belch

Michael Belch

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Belch, G.E., Belch, M. (2010). Advertising and Promotion: An Integrated Marketing Communications Perspective -8/E.. https://www.semanticscholar.org/paper/59a2497782d6c6d59431428f24eec352e2ffa37d

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Tahun Terbit: 2010
Bahasa: en
Total Sitasi: 665×
Sumber Database: Semantic Scholar
Akses: Open Access ✓