Semantic Scholar Open Access 1981 2433 sitasi

Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

Andrew Mitchell J. Olson

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Topik & Kata Kunci

Psychology

Penulis (2)

Andrew Mitchell

J. Olson

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Mitchell, A., Olson, J. (1981). Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?. https://doi.org/10.1177/002224378101800306

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Informasi Jurnal

Tahun Terbit: 1981
Bahasa: en
Total Sitasi: 2433×
Sumber Database: Semantic Scholar
DOI: 10.1177/002224378101800306
Akses: Open Access ✓