Semantic Scholar Open Access 1996 803 sitasi

The Value of Purchase History Data in Target Marketing

Peter E. Rossi R. McCulloch Greg M. Allenby

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Topik & Kata Kunci

Economics

Peter E. Rossi

R. McCulloch

Greg M. Allenby

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Rossi, P.E., McCulloch, R., Allenby, G.M. (1996). The Value of Purchase History Data in Target Marketing. https://doi.org/10.1287/MKSC.15.4.321

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