Semantic Scholar Open Access 2002 1216 sitasi

What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness

Yuping Liu L. Shrum

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Topik & Kata Kunci

Psychology

Penulis (2)

Yuping Liu

L. Shrum

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Liu, Y., Shrum, L. (2002). What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness. https://doi.org/10.1080/00913367.2002.10673685

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Informasi Jurnal

Tahun Terbit: 2002
Bahasa: en
Total Sitasi: 1216×
Sumber Database: Semantic Scholar
DOI: 10.1080/00913367.2002.10673685
Akses: Open Access ✓