Semantic Scholar Open Access 2002 752 sitasi

Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications

Terence A. Shimp

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Topik & Kata Kunci

Business

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Terence A. Shimp

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Shimp, T.A. (2002). Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications. https://www.semanticscholar.org/paper/5013e829b111ac3163717f4f17cdd67bedb75919

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Tahun Terbit: 2002
Bahasa: en
Total Sitasi: 752×
Sumber Database: Semantic Scholar
Akses: Open Access ✓