Semantic Scholar Open Access 1995 1548 sitasi

Brand Equity, Brand Preference, and Purchase Intent

C. Cobb-Walgren C. A. Ruble Naveen Donthu

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Topik & Kata Kunci

Business

C. Cobb-Walgren

C. A. Ruble

Naveen Donthu

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Cobb-Walgren, C., Ruble, C.A., Donthu, N. (1995). Brand Equity, Brand Preference, and Purchase Intent. https://doi.org/10.1080/00913367.1995.10673481

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