Semantic Scholar Open Access 2000 466 sitasi

Eye Fixations on Advertisements and Memory for Brands: A Model and Findings

M. Wedel R. Pieters

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Topik & Kata Kunci

Computer Science

Penulis (2)

M. Wedel

R. Pieters

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Wedel, M., Pieters, R. (2000). Eye Fixations on Advertisements and Memory for Brands: A Model and Findings. https://doi.org/10.1287/MKSC.19.4.297.11794

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Informasi Jurnal

Tahun Terbit: 2000
Bahasa: en
Total Sitasi: 466×
Sumber Database: Semantic Scholar
DOI: 10.1287/MKSC.19.4.297.11794
Akses: Open Access ✓