Semantic Scholar Open Access 1999 657 sitasi

Redeployment of Brands, Sales Forces, and General Marketing Management Expertise following Horizontal Acquisitions: A Resource-Based View

L. Capron J. Hulland

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Topik & Kata Kunci

Business

Penulis (2)

L. Capron

J. Hulland

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Capron, L., Hulland, J. (1999). Redeployment of Brands, Sales Forces, and General Marketing Management Expertise following Horizontal Acquisitions: A Resource-Based View. https://doi.org/10.1177/002224299906300203

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Informasi Jurnal

Tahun Terbit: 1999
Bahasa: en
Total Sitasi: 657×
Sumber Database: Semantic Scholar
DOI: 10.1177/002224299906300203
Akses: Open Access ✓