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Semantic Scholar Open Access 1987 1201 sitasi

The Power of Feelings in Understanding Advertising Effects

J. Edell M. Burke
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Topik & Kata Kunci

Psychology

Penulis (2)

J

J. Edell

M

M. Burke

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Edell, J., Burke, M. (1987). The Power of Feelings in Understanding Advertising Effects. https://doi.org/10.1086/209124

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Informasi Jurnal
Tahun Terbit
1987
Bahasa
en
Total Sitasi
1201×
Sumber Database
Semantic Scholar
DOI
10.1086/209124
Akses
Open Access ✓