Semantic Scholar Open Access 1998 453 sitasi

The Effects of Brand Name Suggestiveness on Advertising Recall

Kevin Lane Keller S. Heckler M. J. Houston

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Topik & Kata Kunci

Psychology

Penulis (3)

Kevin Lane Keller

S. Heckler

M. J. Houston

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Keller, K.L., Heckler, S., Houston, M.J. (1998). The Effects of Brand Name Suggestiveness on Advertising Recall. https://doi.org/10.1177/002224299806200105

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Informasi Jurnal

Tahun Terbit: 1998
Bahasa: en
Total Sitasi: 453×
Sumber Database: Semantic Scholar
DOI: 10.1177/002224299806200105
Akses: Open Access ✓