Bookmark Saya

Semantic Scholar Open Access 1990 569 sitasi

The Role of Mood in Advertising Effectiveness

R. Batra Douglas M. Stayman
Lihat Sumber DOI

Topik & Kata Kunci

Psychology

Penulis (2)

R

R. Batra

D

Douglas M. Stayman

Format Sitasi

APA MLA BibTeX
Batra, R., Stayman, D.M. (1990). The Role of Mood in Advertising Effectiveness. https://doi.org/10.1086/208550

Akses Cepat

PDF tidak tersedia langsung

Cek di sumber asli →
Lihat di Sumber doi.org/10.1086/208550
Informasi Jurnal
Tahun Terbit
1990
Bahasa
en
Total Sitasi
569×
Sumber Database
Semantic Scholar
DOI
10.1086/208550
Akses
Open Access ✓