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An Operations-Research Study of Sales Response to Advertising

M. Vidale H. Wolfe

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Topik & Kata Kunci

Business

M. Vidale

H. Wolfe

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Vidale, M., Wolfe, H. (1957). An Operations-Research Study of Sales Response to Advertising. https://doi.org/10.1287/OPRE.5.3.370

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