Research on the Innovative Practice of Intangible Cultural Heritage Chaozhou Embroidery in Cultural and Creative Products

Starting from the historical background of Chaozhou embroidery, this article introduces the characteristics and categories, crafts and patterns, application and development of embroidery culture. It can be concluded that the cultural inheritors of the tide embroidery are old, the embroidery workers are aging, and there is a lack of successors; the innovation ability is insufficient and it failed to keep pace with the times; the general public lacks effective ways to understand the Chaozhou embroidery in daily life; the current situation of the current market of Chaozhou embroidery is narrow and so on. Combined with the booming social dynamics of cultural and creative products, this paper explores the design of Chaozhou embroidery cultural and creative products. Through research and practice, the innovative path of how to protect and inherit the Chaozhou Embroidery skills in the development of the modern market is given. It can be concluded that the protection of Chaozhou embroidery must be carried out at the same time from the two aspects of preservation protection and productive protection, in order to make the traditional handicraft of Chaozhou embroidery shine and better promote the development of Chaozhou embroidery culture. It is hoped to make a little contribution to the development, inheritance and protection of Chaozhou embroidery skills.