Semantic Scholar Open Access 1985 22899 sitasi

A Conceptual Model of Service Quality and Its Implications for Future Research

A. Parasuraman V. Zeithaml L. Berry

Abstrak

The attainment of quality in products and services has become a pivotal concern of the 1980s. While quality in tangible goods has been described and measured by marketers, quality in services is largely undefined and unresearched. The authors attempt to rectify this situation by reporting the insights obtained in an extensive exploratory investigation of quality in four service businesses and by developing a model of service quality. Propositions and recommendations to stimulate future research about service quality are offered.

Topik & Kata Kunci

Penulis (3)

A

A. Parasuraman

V

V. Zeithaml

L

L. Berry

Format Sitasi

Parasuraman, A., Zeithaml, V., Berry, L. (1985). A Conceptual Model of Service Quality and Its Implications for Future Research. https://doi.org/10.1177/002224298504900403

Akses Cepat

Lihat di Sumber doi.org/10.1177/002224298504900403
Informasi Jurnal
Tahun Terbit
1985
Bahasa
en
Total Sitasi
22899×
Sumber Database
Semantic Scholar
DOI
10.1177/002224298504900403
Akses
Open Access ✓