Semantic Scholar Open Access 2001 554 sitasi

Understanding consumer decision making : the means-end approach to marketing and advertising strategy

T. Reynolds J. Olson

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Topik & Kata Kunci

Psychology

Penulis (2)

T. Reynolds

J. Olson

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Reynolds, T., Olson, J. (2001). Understanding consumer decision making : the means-end approach to marketing and advertising strategy. https://doi.org/10.4324/9781410600844

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Informasi Jurnal

Tahun Terbit: 2001
Bahasa: en
Total Sitasi: 554×
Sumber Database: Semantic Scholar
DOI: 10.4324/9781410600844
Akses: Open Access ✓