Semantic Scholar Open Access 2010 675 sitasi

The Stopping Power of Advertising: Measures and Effects of Visual Complexity

R. Pieters M. Wedel R. Batra

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Topik & Kata Kunci

Medicine Computer Science

Penulis (3)

R. Pieters

M. Wedel

R. Batra

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Pieters, R., Wedel, M., Batra, R. (2010). The Stopping Power of Advertising: Measures and Effects of Visual Complexity. https://doi.org/10.1509/jmkg.74.5.048

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Informasi Jurnal

Tahun Terbit: 2010
Bahasa: en
Total Sitasi: 675×
Sumber Database: Semantic Scholar
DOI: 10.1509/jmkg.74.5.048
Akses: Open Access ✓