Semantic Scholar Open Access 1984 540 sitasi

How Advertising Affects Sales: Meta-Analysis of Econometric Results

G. Assmus J. Farley D. Lehmann

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Topik & Kata Kunci

Business

Penulis (3)

G. Assmus

J. Farley

D. Lehmann

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Assmus, G., Farley, J., Lehmann, D. (1984). How Advertising Affects Sales: Meta-Analysis of Econometric Results. https://doi.org/10.1177/002224378402100107

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Informasi Jurnal

Tahun Terbit: 1984
Bahasa: en
Total Sitasi: 540×
Sumber Database: Semantic Scholar
DOI: 10.1177/002224378402100107
Akses: Open Access ✓