Semantic Scholar Open Access 2017 90 sitasi

It’s Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment

Freeman Wu A. Samper Andrea C. Morales G. Fitzsimons

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Topik & Kata Kunci

Business

Penulis (4)

Freeman Wu

A. Samper

Andrea C. Morales

G. Fitzsimons

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Wu, F., Samper, A., Morales, A.C., Fitzsimons, G. (2017). It’s Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment. https://doi.org/10.1093/JCR/UCX057

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Informasi Jurnal

Tahun Terbit: 2017
Bahasa: en
Total Sitasi: 90×
Sumber Database: Semantic Scholar
DOI: 10.1093/JCR/UCX057
Akses: Open Access ✓