Semantic Scholar Open Access 1994 781 sitasi

Persuasion and culture: Advertising appeals in individualistic and collectivistic societies.

Sangpil Han S. Shavitt

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Topik & Kata Kunci

Psychology

Penulis (2)

Sangpil Han

S. Shavitt

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Han, S., Shavitt, S. (1994). Persuasion and culture: Advertising appeals in individualistic and collectivistic societies.. https://doi.org/10.1006/JESP.1994.1016

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Informasi Jurnal

Tahun Terbit: 1994
Bahasa: en
Total Sitasi: 781×
Sumber Database: Semantic Scholar
DOI: 10.1006/JESP.1994.1016
Akses: Open Access ✓