Semantic Scholar Open Access 2017 155 sitasi

Social interaction-based consumer decision-making model in social commerce: The role of word of mouth and observational learning

Yichuan Wang Chiahui Yu

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Topik & Kata Kunci

Business Computer Science

Penulis (2)

Yichuan Wang

Chiahui Yu

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Wang, Y., Yu, C. (2017). Social interaction-based consumer decision-making model in social commerce: The role of word of mouth and observational learning. https://doi.org/10.1016/j.ijinfomgt.2015.11.005

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Informasi Jurnal

Tahun Terbit: 2017
Bahasa: en
Total Sitasi: 155×
Sumber Database: Semantic Scholar
DOI: 10.1016/j.ijinfomgt.2015.11.005
Akses: Open Access ✓