Exploitation of women’s bodies in variety programs show D’café at Trans 7

As time goes by, mass media has become a need that is almost inseparable from humans, one of which is television. Television has now become a means of entertainment for some people, many TV stations are competing to create programs to meet the entertainment needs of their viewers, not infrequently many violations are still broadcast in order to pursue TV program ratings, one of which is the exploitation of women. This research was made based on the many cases of exploitation of women's bodies that occurred in mass media such as television, especially the reality show program 'D'café' trans 7. Seeing this problem, the formulation of the problem in this research is; how women's bodies are exploited on the variety show program D'café on July 1 2021. This research aims to find out cases of exploitation of women, especially in the variety show program D'café trans 7. This research uses a qualitative content analysis method where researchers use data such as images from this verit show program to strengthen the results of this research. In this research, researchers used commodification theory. In the D'café broadcast on July 1 2021, Aspiration and Doctor Boyke were invited with a chat topic about sexual fantasies. The results of this research confirm that the beauty of women's bodies has always been used as a commodity capable of accumulating capital or generating profits. Because women are a very large market in the media industry which is believed to be able to attract many viewers to generate high ratings.