PROCESS-ORIENTED MANAGEMENT OF ENTERPRISE TRANSFORMATION IN THE CONDITIONS OF CIRCULAR ECONOMY DEVELOPMENT

The article explores the theoretical and practical aspects of implementing process management for change management at enterprises in the context of the transition to a circular economy. A comprehensive analysis of the current state of implementation of the process approach at industrial enterprises of Ukraine was carried out and the key problems of its implementation were identified, including: insufficient theoretical and methodological base, lack of practical experience in implementing circular business models, limited resources for system transformations and a low level of staff readiness for changes. A methodology for evaluating the effectiveness of process changes has been developed, which is based on a multi-level system of key performance indicators (KPI) and takes into account economic (operating costs, resource saving, profitability), environmental (waste, emissions, energy efficiency) and operational (cycle duration, productivity, quality) aspects of activity enterprises. A mechanism for integrating the principles of circularity into the business processes of industrial enterprises is proposed, which includes interrelated components: organizational, technological and infrastructural support, which creates the basis for the effective transformation of a linear model of production into a circular one. A set of practical recommendations for the implementation of a process approach to change management has been formed, which covers nine key areas: strategic level, organizational support, technological aspects, process changes, infrastructural support, interaction with stakeholders, monitoring and control, risk management and development of corporate culture. The key factors for the success of the implementation of process changes in the conditions of the transition to a circular economy have been determined, including: a clear strategic vision, an effective change management system, the involvement of personnel, the development of the necessary competencies and the formation of an appropriate corporate culture.