Semantic Scholar Open Access 2004 2054 sitasi

Customer value, satisfaction, loyalty, and switching costs: An illustration from a business-to-business service context

S. Lam Venkatesh Shankar M. Erramilli B. Murthy

Lihat Sumber DOI

Topik & Kata Kunci

Business

Penulis (4)

S. Lam

Venkatesh Shankar

M. Erramilli

B. Murthy

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Lam, S., Shankar, V., Erramilli, M., Murthy, B. (2004). Customer value, satisfaction, loyalty, and switching costs: An illustration from a business-to-business service context. https://doi.org/10.1177/0092070304263330

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Informasi Jurnal

Tahun Terbit: 2004
Bahasa: en
Total Sitasi: 2054×
Sumber Database: Semantic Scholar
DOI: 10.1177/0092070304263330
Akses: Open Access ✓