Semantic Scholar Open Access 2010 640 sitasi

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance

P. Farris N. Bendle Phillip E. Pfeifer D. Reibstein

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Topik & Kata Kunci

Business

Penulis (4)

P. Farris

N. Bendle

Phillip E. Pfeifer

D. Reibstein

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Farris, P., Bendle, N., Pfeifer, P.E., Reibstein, D. (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. https://doi.org/10.5860/choice.48-0373

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Informasi Jurnal

Tahun Terbit: 2010
Bahasa: en
Total Sitasi: 640×
Sumber Database: Semantic Scholar
DOI: 10.5860/choice.48-0373
Akses: Open Access ✓