Semantic Scholar Open Access 2001 3008 sitasi

Developing and validating a multidimensional consumer-based brand equity scale

Boonghee Yoo Naveen Donthu

Lihat Sumber DOI

Topik & Kata Kunci

Psychology

Penulis (2)

Boonghee Yoo

Naveen Donthu

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Yoo, B., Donthu, N. (2001). Developing and validating a multidimensional consumer-based brand equity scale. https://doi.org/10.1016/S0148-2963(99)00098-3

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Informasi Jurnal

Tahun Terbit: 2001
Bahasa: en
Total Sitasi: 3008×
Sumber Database: Semantic Scholar
DOI: 10.1016/S0148-2963(99)00098-3
Akses: Open Access ✓