Semantic Scholar Open Access 2023 295 sitasi

Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda

N. Kshetri Yogesh K. Dwivedi Thomas H. Davenport Niki Panteli

Lihat Sumber DOI

Abstrak

While all functional areas in organizations are benefiting from the recent development in generative artificial intelligence (GAI)

Topik & Kata Kunci

Computer Science

Penulis (4)

N. Kshetri

Yogesh K. Dwivedi

Thomas H. Davenport

Niki Panteli

Format Sitasi

APA MLA BibTeX

Kshetri, N., Dwivedi, Y.K., Davenport, T.H., Panteli, N. (2023). Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda. https://doi.org/10.1016/j.ijinfomgt.2023.102716

Akses Cepat

Lihat di Sumber doi.org/10.1016/j.ijinfomgt.2023.102716

Informasi Jurnal

Tahun Terbit: 2023
Bahasa: en
Total Sitasi: 295×
Sumber Database: Semantic Scholar
DOI: 10.1016/j.ijinfomgt.2023.102716
Akses: Open Access ✓