STUDY OF THE INFLUENCE OF BUSINESS RISKS ON THE SUSTAINABLE DEVELOPMENT OF THE ENTERPRISE

The article is devoted to the study of existing and development of new approaches to the study of the impact of entrepreneurial risks on the sustainable development of an industrial enterprise. It has been proven that the problems of sustainable development not only create real conditions for the emergence of entrepreneurial risks, but they also open up new opportunities for enterprises. A methodological toolkit was created for self-assessment of the level of maturity of the concept of sustainable development developed and implemented at the enterprise, using the provisions of effective monitoring of the level of entrepreneurial risk in five directions, which include management, environment, labor relations, social relations and business environment. It is substantiated that sustainable development is a prediction of possible future challenges of society, that is why knowledge about it should be brought to a wide audience, because action is possible when societies have the right knowledge. The results of a sociological survey of stakeholders of industrial and energy enterprises regarding their relationship to the concept of sustainable development and their contribution to the development of this direction are outlined. It has been determined that organizations of all types and sizes face both internal and external factors and influences that create uncertainty about when and how they will achieve their goals. The impact of this uncertainty on the organization's goals is called "risk," as stated in the relevant documents. The methodology of the continuous process of managing business risks at an industrial enterprise is proposed, its structure and relationships between its individual components are developed and substantiated. It has been proven that the system of business risk management with indicators acts as an important tool for obtaining the necessary commercial information necessary for the effective functioning of the organizational and economic mechanism of business structures.