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Semantic Scholar Open Access 1989 452 sitasi

Hospitality and Travel Marketing

A. Morrison
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Abstrak

Part I: Introduction to marketing. Marketing defined. Differences between marketing products and hospitality/travel services. The hospitality and travel marketing system. Part II: Planning: research and analysis. Customer behavior in the hospitality and travel industry. Analyzing market opportunities. Marketing research. Part III: Planning: strategy, positioning and objectives. Marketing segmentation and trends. The marketing plan and the eight "P's" of hospitality marketing. Part IV: Implementing the marketing mix. The product/service mix and people. Packaging and promotion. The distribution mix and the travel trade. Communications and the promotional mix. Advertising. Sales promotion and merchandising. Personal selling and sales management. Public relations and publicity. Pricing. Part V: Controlling, measuring and evaluating the plan. Marketing management, evaluation and control.

Topik & Kata Kunci

Business

Penulis (1)

A

A. Morrison

Format Sitasi

APA MLA BibTeX
Morrison, A. (1989). Hospitality and Travel Marketing. https://doi.org/10.4324/9781003292616

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Informasi Jurnal
Tahun Terbit
1989
Bahasa
en
Total Sitasi
452×
Sumber Database
Semantic Scholar
DOI
10.4324/9781003292616
Akses
Open Access ✓